80+% Of the people who took my survey, over 80% said that they spend a majority of their time on Social Media sites, such as: Facebook, Twitter, Myspace, etc.
Also, The Janet Pomeroy Center has yet to reach out via social media platforms such as the ones mentioned above. They currently do not have a Twitter page that could be followed regularly for events and news.
One of my panel members and Special Events Coordinator for The Janet Pomeroy Center, Maria Crespin, shared vital information with me, which further refined my research. After speaking with her via email, she solidified the assumption that an older demographic is often times the larger contributors during fund raising events because they are more likely to have disposable incomes. As I realized reaching out to them via digital platforms would not suffice, an informative document would be more effective. The goal then would be to reach out to both old and young age groups with a clear and inviting document that communicates the Center's identity and goals within it's community.
I am currently looking towards an effective/informative brochure that would also link readers to The Janet Pomeroy Center's Twitter page. Approval for the development of a Twitter page is currently pending.
No comments:
Post a Comment